"The most meaningful way to succeed is to help others succeed"
- Adam Grant -

Solid international leadership skills necessary to drive change in business and organisational development. Ability to catch signs and trends before others and turn them into new businesses.

Currently I do board and advisory work in the fields of management consulting (brands, strategy and service development), education, cleantech and insurance.

Leadership experience in Finland, China, Scandinavia and West Europe. Management consulting experience with public organisations and private companies in the fields of management team and board development, foresight, business scenarios and strategy, internationalisation, strategic sustainability as well as strategic, market and competitor intelligence.

Strong track record in leading multinational result-driven organisations and business units in consulting, marketing, marketing communication, sales and key account management, business, technology, product and service development.

Life-long passion for partnership building has lead to extensive network of academic forerunners, business and public sector change-makers.

I truly believe in sustainable leadership and shared value. I always look for new ways to make good things happen.

Current positions

  • Managing Director, Entrepreneur, Aija Bärlund Ltd - Leadership and Business Development
  • Partner - Boardman Ltd, Chair of the Sustainability Forum
  • Founding Partner - Deve Partners
  • Member of the Board and Steering Committee - Boards Impact Forum, Nordic Chapter of the Climate Governance Initiative in collaboration with World Economic Forum
  • Supervisory Board Member - Kaleva Mutual Insurance Company, partner of Sampo Group
Education and Competence Development
  • EU komissio & EWoB European Women on Boards, Cross Border Digital Strategy Mentoring Program
  • Nasdaq Helsinki & Entrepreneurs of Finland, In 356 days to the stock exchange
  • EU Commission & European Women on Boards, C-level School
  • Boardman, Ownership and Board Work
  • Helsinki School of Economics and Business Administration (Aalto university), MBA, International Business
  • Finnish Institute for Foreign Trade, Diploma in International Marketing Management
  • The Finnish Coaching Association, Diploma in Coaching