"The most meaningful way to succeed is to help others succeed."
- Adam Grant -

A globally experienced leader with a strong track record in driving transformation across business and organizational development. Recognized for the ability to identify emerging signals and trends ahead of the curve and translate them into new business opportunities.

Extensive board and advisory experience in management consulting, with a focus on brands, strategy, and service and technology development. Industry exposure includes education, clean technology, food technology, insurance, social welfare, and healthcare services.

International leadership experience spans Finland, China, Scandinavia, and Western Europe. Proven expertise in advising both public and private sector organizations on executive and board development, strategic foresight, scenario planning, strategy work, internationalization, and sustainability-driven strategy, as well as market and competitive intelligence.

Demonstrated success in leading multinational, performance-driven organizations and business units across consulting, marketing, marketing communications, sales, key account management, and the development of business, technology, products, and services.

A lifelong commitment to partnership building has resulted in a broad and influential network of academic pioneers, business leaders, and public sector change-makers.

Driven by a strong belief in sustainable leadership and shared values, consistently seeking innovative ways to create meaningful and lasting impact.

Currently busy as:

  • Partner - Chief Executive Search
  • Board Member - Solum Enterprises
  • Board Member - Elecster Oyj
  • Chair of the Board - Espoo Region Enterprises
  • Chair of the Board - Espoo Enterprises
  • Managing Director, Entrepreneur, Aija Bärlund Ltd - Leadership and Business Development
  • Partner & Alumni Board Member- Boardman Ltd
  • Partner - Hallituspartnerit - Board Professionals Helsinki
  • Member - DIF - Directors' Institute of Finland
Education and Competence Development
  • MPK, National Defense Training, Capital Region Preparedness and Security Training 2/2024
  • EU Commission & EWoB European Women on Boards, Cross-Border Digital Strategy Mentoring Program
  • Nasdaq Helsinki & Entrepreneurs of Finland, IPO training
  • EU Commission & European Women on Boards, C-level School
  • Boardman, Ownership and Board Work
  • Helsinki School of Economics and Business Administration (Aalto University), MBA, International Business
  • Finnish Institute for Foreign Trade, Diploma in International Marketing Management
  • The Finnish Coaching Association, Diploma in Coaching