"The most meaningful way to succeed is to help others succeed"
- Adam Grant -

Solid international leadership skills necessary to drive change in business and organizational development. Ability to catch signs and trends before others and turn them into new businesses.

I do board and advisory work in management consulting (brands, strategy, and service development), education, clean tech, food tech, and insurance.

Leadership experience in Finland, China, Scandinavia, and West Europe. Management consulting experience with public organizations and private companies in the management team and board development, foresight, business scenarios and strategy, internationalization, strategic sustainability as well as strategic, market, and competitor intelligence.

Strong track record in leading multinational result-driven organizations and business units in consulting, marketing, marketing communication, sales and key account management, business, technology, product, and service development.

A life-long passion for partnership building has led to an extensive network of academic forerunners, and business and public sector change-makers.

I truly believe in sustainable leadership and shared values. I always look for new ways to make good things happen.

Currently busy as:

  • Partner - Chief Executive Search
  • Board Member - Elecster Oyj
  • Chair of the Board - Espoo Region Enterprises
  • Managing Director, Entrepreneur, Aija Bärlund Ltd - Leadership and Business Development
  • Partner - Boardman Ltd, Chair of the Sustainability Forum 2018 - 2024
  • Partner - Hallituspartnerit - Board Professionals Helsinki
  • Supervisory Board Member - Kaleva Mutual Insurance Company, partner of Sampo Group
Education and Competence Development
  • MPK, National Defense Training, Capital Region preparedness and security training 2/2024
  • EU Commission & EWoB European Women on Boards, Cross Border Digital Strategy Mentoring Program
  • Nasdaq Helsinki & Entrepreneurs of Finland, IPO training
  • EU Commission & European Women on Boards, C-level School
  • Boardman, Ownership and Board Work
  • Helsinki School of Economics and Business Administration (Aalto University), MBA, International Business
  • Finnish Institute for Foreign Trade, Diploma in International Marketing Management
  • The Finnish Coaching Association, Diploma in Coaching