"The most meaningful way to succeed is to help others succeed"
- Adam Grant -

Solid international leadership skills necessary to drive change in business and organisational development. Ability to catch signs and trends before others and turn them into new businesses.

Currently I work as Board, Advisory & Supervisory Board member in the fields of management consulting (brand and strategy), insurance, cleantech, care services for elderly and disabled.

Management team experience in Finland, China, Scandinavia and West Europe. Consulting experience with public organizations and private companies in strategy, foresight and business scenarios, strategic, market and competitor intelligence, internationalisation, strategic sustainability, management team and board development. In addition, work experience as Business Development Director in start-up companies, Leading Consultant and as Service Business Senior Consultant.

Strong track record in leading multinational result-driven consulting, marketing, marketing communication, sales and key account management organisations, business, technology, product and service development, and negotiating successful outcomes. Life-long passion for partnership building has lead to extensive network of academic forerunners, business and public sector change-makers.

I truly believe in sustainable leadership and shared value. I always look for new ways to make good things happen.

Current positions

  • Entrepreneur, Leadership and Business Developer, Speaker and Writer - Aija Bärlund Oy
  • Partner, Boardman Oy / Member, Boardman Brand Compass Group
  • Senior Advisor - brand agency Sold Oy
  • Deputy Board Member - care services provider MEREO
  • Supervisory Board Member - Kaleva Insurance Company
Education and Competence Development
  • Boardman, Ownership and Board Work
  • Helsinki School of Economics, MBA
  • Finnish Institute for Foreign Trade, Diploma in International Marketing Management
  • The Finnish Coaching Association, Diploma in Coaching