"The most meaningful way to succeed is to help others succeed"
- Adam Grant -

Solid international leadership skills necessary to drive change in business and organisational development. Ability to catch signs and trends before others and turn them into new businesses.

Currently I do Board & Advisory work in the fields of management consulting (blockchain, brands, strategy and service development), insurance, cleantech, foodtech and education.

Leadership experience in Finland, China, Scandinavia and West Europe. Management consulting experience with public organisations and private companies in the fields of management team and board development, foresight, business scenarios and strategy, internationalisation, strategic sustainability as well as strategic, market and competitor intelligence.

Work experience as Business Development Director in start-up companies, Scenario Consultant, Leading Consultant and Service Business Senior Consultant.

Strong track record in leading multinational result-driven organisations and business units in consulting, marketing, marketing communication, sales and key account management, business, technology, product and service development.

Life-long passion for partnership building has lead to extensive network of academic forerunners, business and public sector change-makers.

I truly believe in sustainable leadership and shared value. I always look for new ways to make good things happen.

Current positions

  • Entrepreneur, Leadership & Business Developer, Speaker, Writer - Aija Bärlund Oy
  • Partner - Boardman Oy / Chairman, Boardman Sustainability Group and Brand Compass Group
  • Board Member - Fredman Group, foodtech company
  • Senior Advisor - Bering & Company Ltd, strategy & technology for ecosystems
  • Advisor - Embassy of Design Ltd, foresight, insight, strategy and customer centric service design
  • Supervisory Board Member - Kaleva Mutual Insurance Company
Education and Competence Development
  • Entrepreneurs of Finland and Nasdaq Helsinki, In 356 days to the stock exchange
  • EU Commission & European Women on Boards, C-level School
  • Boardman, Ownership and Board Work
  • Helsinki School of Economics and Business Administration (Aalto university), MBA, International Business
  • Finnish Institute for Foreign Trade, Diploma in International Marketing Management
  • The Finnish Coaching Association, Diploma in Coaching